Alexandra (Alex) is the founder and creative director of Darling Hibiscus, a brand which combines her love for skincare with her values of sustainability and ethical beauty practices. Using her own experiences with sensitive and reactive skin, she wanted to create a brand that offered a kinder, more intentional approach to skincare. Being inspired by her own skincare journey, Alex was inspired to build a brand that offers uncomplicated, genuine and quality products that supports real skin needs.